Your favorite smell came from your core recollections.
Challenge
Transform a small handmade candle business into a premium, gift-worthy lifestyle brand with strong shelf appeal and digital presence.
We made a clear brand strategy built on high-end home design, sensory luxury, and living in the present moment. The brand looks better on both digital and printed materials thanks to a more refined color palette and a structured font system. The logo was also updated to look more modern and clean.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
The brand increased recognition, consumer engagement, perceived value, and a more consistent retail and digital presence. This update demonstrates how strategic candle branding and packaging design can increase brand visibility and growth.
Result
The Praya experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
Because of this, the company became better known, customers became more involved, its value was raised, and it had a consistent look in stores and online. This change shows how important careful branding and packaging design for candles can be for getting more attention and fostering long-term growth.
Shaping comprehensive brand narratives for enduring impact.
Shaping comprehensive brand narratives for enduring impact.
